Four short videos that explain Product of the Year. Please read India Terms & Conditions before making entry on-line.
To download entry form pdf, please click here
To find out how to contact Product of the Year India, please click here
A few things you need to know about Product of the Year:
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Attention winners of Product of the Year!
Win a trip to London and Bangkok click here for details |
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10% Discount
10% discount (Rs. 40,000) on ‘EARLY BIRD’ entries received before 30th July click here |
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2009 Winners
To view a list of the 2009 Product of the Year India Winners click here |
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POY Brand Campaign
Product of the Year thrives off recognition – which is why we are always looking to raise our profile. Find out more about our recent Multimedia India ad campaign. |
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2009 India Awards Nite
The awards were announced at the Taj Lands End, Mumbai on January 17. See the pix of the Spectacular Show. |
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Product of the Year 2011 Timeline
The Product of the Year 2011 Awards will be announced in February 2011. See the full timeline. |
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How It Works and Why Enter
By recognizing innovation, Product of the Year promotes a wide range of benefits, improving packaging, quality and ROI. But don’t just take our word for it – hear what the professionals have to say in this video from our last Jury Day in the U.K. |
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The ROI
A new report from Market Research company TNS shows that winning Product of the Year honors can have a dramatic impact on the sales of a new product. See the summary from TNS Director in the U.K. Peter Kneale. |
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What the Marketing Community Thinks
We’re not the only ones who think Product of the Year is a good idea. See what some of Europe’s leading retailers think about it. View testimonials. |
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2009 UK Winners
See which products won the 2009 POY title in the U.K. |
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FAQ |
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Press Room
See the recent press releases. |
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2010 Jury Day
The India Jury Day was held at Joss, Mumbai with a panle of eminent media and industry leaders.
The session was chaired by Mr Biji Kurien, CEO, CPS Colour.
This initial review stage wasa hands-on process during which each member of the jury tasted, touched and used the products as much as possible.
Mr Biji Kurien, together with the rest of the Jury members filtered the entries to ensure only the most exciting and innovative products were put through for the national survey conducted by Nielsen amongst over 30,000 consumers across 36 centers in India. The largest ever survey of its kind in the country.
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POY Awareness in the UK
61% of 16-34 year olds recognize the Product of the Year logo. View the May 2007 TNS Omnibus Survey results. |
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NEW Research by TNS on Product of the Year April 2009
52% of UK (that’s over 30million people) recognise the POY Logo 33% more people trust advertising with POY endorsement |