Benefits - More Sales; More Insights
Remember! The more you leverage your POY status, the better the results for your product.
Delivering the benefits
Winners of Product of the Year can use our branding on all advertising, Point of Sale and communications material for 12 months following their win. The companies who have tried, have certainly made it count – which is why over 90% of past winners enter again the next year. The benefits speak for themselves:
- proven increased sales from 10% to 100% or more
- high-profile boost to new product launches across India
- early market penetration and trial feedback
- independent endorsement from India's largest consumer survey
- easily recognisable shortcut for consumers looking for a better product
- better opportunities for value added promotions
Demonstrating the value
In Europe, where Product of the Year is well established, there is a wealth of evidence demonstrating the effect a win can have on sales. In Spain, for example, Calgon experienced a remarkable increase of 106.4% after winning their category. Recent French research on the value of the logo has revealed:
- 90.76% of those asked knew about the 'Product of the Year' logo and what it stood for
- 64.3% said it was a positive incentive to buy
Other recent examples of sales increases experienced by category winners include:
| Category |
% sales increase
|
| Shower gel |
40%
|
| Instant glue |
29%
|
| Hair dye |
21%
|
| Pasta sauce |
21%
|
| Pizza |
13%
|
The POY survey is extensive in its quest for trends in innovation and consumer usage & attitudes towards these. This insightful data and analyses is avaiable to all participants.