Cost
Entry Fee - Rs. 4,00,00 per product*
If your product is eliminated by the jury, the entry fee of Rs. 4,00,000 is refunded to you.
If voted Product of the Year in your category** Rs 15,00,000 only per product that wins the title.
Total for a category winner Rs 19,00,000 only.
*If selected by the jury to go into the national voting survey, whether your product goes on to win its category or not, you receive this research which is valued by our independent Research Agency at over Rs 10,00,000 only. The research is split by demographic, age, sex and region.
**This covers the licence to use the logo on all communications for 1 year from the date of official announcement.
Is that Good Value?
The average increase in sales is 10-15% and going upto 40% and even 135% in some cases, as witnessed in other Product of the Year markets