Delivering the Benefits
Delivering the benefits
Winners of Product of the Year can use our branding on all advertising, Point of Sale and communications material for 12 months following their win. The companies who have tried, have certainly made it count – which is why over 90% of past winners enter again the next year. The benefits speak for themselves:
proven increased sales from 10% to 100% or more high-profile boost to new product launches in the UK and across Europe. Early market penetration and trial feedback independent endorsement from India's largest consumer survey easily recognisable shortcut for consumers looking for a better product
Demonstrating the value
In Europe, where Product of the Year is well established, there is a wealth of evidence demonstrating the effect a win can have on sales. In Spain, for example, Calgon experienced a remarkable increase of 106.4% after winning their category. Recent French research on the value of the logo has revealed: 90.76% of those asked knew about the 'Product of the Year' logo and what it stood for
64.3% said it was a positive incentive to buy
Other recent examples of sales increases experienced by category winners include:
| Category |
% sales increase
|
| Shower gel |
40%
|
| Instant glue |
29%
|
| Hair dye |
21%
|
| Pasta sauce |
21%
|
| Pizza |
13%
|