Selecting the Finalists
Selecting the finalists
Once the closing date for submissions has passed, our jury meets to consider the products for validation, decide on the categories and shortlist the finalists.
Assessing the products
All industry leaders and experts drawn from manufacturing, marketing and the press, our jury members put each product through its paces – feeling, eating, squeezing and using each one as appropriate! They also consider the written submissions in which manufacturers outline why they feel their product is innovative.
Choosing the categories
The award categories depend on the number and type of products entered. They will therefore vary from year to year – but there will never be fewer than two or more than six products in any one category.
Onto the next stage
Short-listed products go forward to the next, crucial stage: the public vote. If your product is eliminated by the jury, the entry fee of Rs. 4,00,000 (Rupees four lakhs only) is refunded to you. For short-listed products. in addition to the chance of winning, each receives a copy of the market research gatherred post the research stage. So whether you win or lose, you will gather valuable feedback on your short-listed product and others within your category from thousands of Indian consumers.