Product of the Year is the world’s largest consumer-voted award for product innovation. It is an Internationally Recognized Certification that celebrates and rewards the best innovations in consumer products and services.
Established 31 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.
Product of the Year is being sought to create a stronger differentiator in the market resulting in an increase in sales and brand scores. It is the consumer’s choice – an independent validation that is driving shoppers faster to try out the product than other marketing tools.
It is an independent process that allows consumers to evaluate new product offerings. Voting is done by Consumers. Thousands of discerning shoppers like you, across India, evaluate the innovations in a face-to-face consumer survey conducted by Nielsen and choose only the best as “Product of the Year”.
In just 10 years in India, Product of the Year has become a very powerful and impactive marketing tool that supports marketers in their effort to raise the benchmark of Innovation.
Over 91% shoppers like you state that the “Product of the Year” label helps them select a new product in the crowded market better. It is a shopper’s recommendation, independent and unbiased. 83% consumers like you have said that they are more likely to try a product which has been voted “Product of the Year”.
Some of the most eminent brands that have been participating over the years across various countries are Unilever, Nestle, L’Oreal, Procter & Gamble, Reckitt Benckiser, Johnson & Johnson, Danone, Heinz, Philips, Samsung, etc. for innovations from product to packaging and anything that results in a key consumer benefit, resulting in an average sales increase of over 20% and in some case even 135%!
We are proud to have Nielsen India as our Research Affiliate, ET Now as our Telecast Partner, GoLinOpinion as our PR Partner, Campaign India as our Digital Partner and Bright Outdoor as our Outdoor Media Partner.
The Product of the Year 2020 Entries/Nominations are now open, and the winners are entitled to use the POY 2020 title from 1st April, 2019 to 31st March, 2021 (for one year) and 1st April, 2020 to 31st March, 2022 (for two years).