The Cost

The Product of the Year endorsement, based on the consumer research conducted by Nielsen, is a powerful tool for driving awareness and sales of innovative products. Brands that have won POY Award have reported an upward tick in sales and increased new product trials.

Entry Fee: Rs. 1.25 lac + GST
(Rs. 1 lac + GST if entered before 15th October 2021)

Category Winner:
Rs. 10 lacs + GST (for use of the logo for the first year only. Mandatory for all winners.)
Rs. 8 lacs + GST (If the winner opts to extend the use of the logo for the 2nd year as well.)

What is the Entry Fee? Entered products must pay the Entry Fee of Rs. 1.25 lac + GST in order to proceed to the National Consumer Survey stage. This fee has to be paid within 7 working days after entering online.

What is the Winner Fee? All Entered products are put into a research study conducted by Nielsen on product innovation. Consumers across the country vote on products in each category based on innovation appeal, use, satisfaction, and purchase intent. Products with the highest score in each category are named Product of the Year winners.
If you win the Product of the Year title, the Winner fee for the first year becomes payable whether you use the title or not.

When will I know if I won? Winners will be confidentially notified in March 2022 and can prepare marketing efforts from April 2022.


  1. Nominations are now open for the Product of the Year 2022 Awards.
    Please nominate online by filling the Entry Form.
  2. The survey will be conducted through January and February 2022. Results will be announced in March 2022.
  3. Usage rights: 1st April 2022 to 31st March 2023 (one year) and 1st April 2022 to 31st March 2024 (two years).

a) The Winner Fee is mandatory for the 1st year and optional for the 2nd year. It is payable whether you use the POY seal or not. This fee is payable only if you have won in your category.
b) When you nominate your product, you commit to the entire process and cannot withdraw at any stage after the nomination.