Costs and Timing

The Cost

The Product of the Year endorsement, based on the consumer research conducted by NielsenIQ, is a powerful tool for driving awareness and sales of innovative products. Brands that have won POY Award have reported an upward tick in sales and increased new product trials.

Entry Fee: Rs. 1.25 lac + GST

Category Winner:
Rs. 10 lacs + GST (for use of the logo for the first year only. Mandatory for all winners. Payable whether the winning brand chooses to use the recognition or not.)
Rs. 8 lacs + GST (If the winner opts to extend the use of the logo for the 2nd year as well.)

What is the Entry Fee? Entered products must pay the Entry Fee of Rs. 1.25 lac + GST in order to proceed to the National Consumer Survey stage. This fee has to be paid within 7 working days after entering online.

What is the Winner Fee? All Entered products are put into a research study conducted by NielsenIQ on product innovation. Consumers across the country vote on products in each category based on innovation appeal, use, satisfaction, and purchase intent. Products with the highest score in each category are named Product of the Year winners.
If you win the Product of the Year title, the Winner fee for the first year becomes payable whether you use the title or not.

When will I know if I won? Winners will be confidentially notified in May 2025.

Timing