You have successfully entered your product(s) into the Product of the Year Awards 2021.
Please send us the following at your earliest convenience:
1. Product Descriptor: This is the concept note that will be part of the response-stimulus in the survey and will be read by the respondents. This information should be crisp and presented in a manner that is easy for the respondent to understand and should be the innovation/reason because of which the shopper will prefer your product. This information should not be more 200-250 words.
2. Three Attributes: The above descriptor to be divided into 3 bullet points separately (one line per attribute, maximum)– as the 3 key or main points (culled out from the detailed descriptor above) from which we will ask the respondent to choose what appealed to them most about the selected product.
1) Please note that with this nomination you are committed to the entire process and cannot withdraw at any point.
2) If you win the Product of the Year title, the Winner fee becomes payable whether you use the title or not.
General Manager – Marketing & Sales
Product of the Year India Pvt. Ltd.